Some of the questions I hear most from small business owners when I speak to business groups are about blogging. Why is blogging important? What should I blog about? How often do I need to blog? With the Google algorithm updates of the past few years, and even months, focusing more on more on quality [...]
We have seen tremendous success and growth over the last fifteen-plus years due to our amazing friends and clients. Clients and partners have been a key source to our growth and we love to give back. Though we have always had a referral program to reward clients and friends for bringing us new business, we [...]
It has been a pretty wild couple of years for everyone, including the world of search. As the pandemic started to take over the way business operated in 2020, we saw more and more reliance on search and digital marketing to connect with our audiences. More and more people were forced to stay at home [...]
Our latest installment of You Can Be Found Anywhere finds us at Grand Teton National Park. We see a great display of a mother moose keeping an eye on her baby. As I saw this I thought of how important it is to keep an eye on your SEO. Sadly, I tend to run into [...]
Google has definitely kept us on our toes this year with many adjustments to the algorithm, but they may have waited until the holidays for the one that will hit small businesses the most significantly. The big local search update that rolled out in December seems to have a significant impact on local maps listings, [...]
This is yet another update to an original post from fall of 2020. The other facts are true, but this now comes with a warning that Google is trying to force advertisers to grant them the right to make changes to your account. Google has gotten us attached, and then changed the rules on us [...]
Google can be a tremendous resource for small businesses. It can help you get out there and get known by people that are looking for and need your products or services. In a world where many people go to Google first when they have a problem, having a business presence there is extremely important. For [...]
Somehow we missed November so we are behind on our You Can Be Found Anywhere episodes. I will try to get two in here in December. Give Me A Home Where the Customers Roam For this first December episode, we head back out west to Yellowstone National Park and the roaming buffalo, or technically the [...]
This post was updated in November 2021. Though it always seems relevant to say Google just had an update, they tend to target different things. Some may hit small business websites harder than others. In all cases, the meat and potatoes fundamentals of SEO haven't changed much in the 15+ years I have been in [...]
Google's John Mueller recently came out and stated that bolded text can help with your SEO. Naturally, this will drive a lot of misinformation and misunderstanding of what that means. Having been in this industry for over 15 years, I see how many that don't pay close attention or look for shortcuts tend to take [...]
