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SEO Scam Awareness: Be a Good Consumer

Updated May 2023: Much of this is still going on and now more. A majority of this post was written in 2014. I keep updating and adding on as I see things in the market when I run into new clients and see how they have been serviced with SEO prior to coming on board. [...]

By |2023-05-03T16:12:55+00:00May 3rd, 2023|Categories: Local Search, PPC Management, SEO, SEO Scams|Tags: , , , |

Give it Away Now! SEO and Content Marketing for Your Local Business

Fresh off my attendance at the prestigious Local U Advanced conference in Dallas, I'm reminded of a marketing fundamental that I have employed for years and works like a charm, but most small business owners overlook. It is also tremendously beneficial for content marketing ideas. Along with many other quick and easy content ideas for [...]

Mock Drafts and Other Useless Clickbait Content: Why?

This is an updated version of a post from last year. Most of this still holds true, to it is very slightly edited for updated info. Today a friend relayed to me a clickbait experience they had and asked me what the point of this was from an SEO perspective.  The answer is kind of [...]

Local SEO Basic Ranking Factors Explained With Accountants

Today we are just going to look at some key local ranking factors as we spot them in the wild, by using a state-level search for a business CPA. The specific search was for "best business CPA NJ". This is a typical search someone in NJ might make when looking to find a new CPA [...]

Scratch That Niche: Google Business Profile Performance Boost from Easy Edits

For small businesses in an increasingly competitive digital marketplace, it is always great to find new and easy ways to help set you apart from your competitors.  Here's a tip that can boost Google Business Profile performance for you. Coming off of great research done by the folks at Sterly Sky, we are learning that [...]

Paterson Falls in NJ: Get the Digital Marketing Flowing Again – You Can Be Found Anywhere

The latest edition of You Can Be Found Anywhere is from what was a very cold day at Paterson Great Falls National Historic Park in Paterson, NJ. We see the frozen falls and it reminds us that sometimes your marketing seems to be frozen and not going anywhere. Unfreezing Your Digital Marketing Perhaps you had [...]

By |2023-03-31T15:22:52+00:00March 31st, 2023|Categories: Uncategorized|

Growing Local Search Ranking Factors in 2023 that You Control

I wrote earlier in the week about some of the basics and biggest local ranking factors from the recent annual Whitespark study. I always recommend taking a deep dive into their study because they do a great job with it, but I also like to try to provide easily digestible headlines for the small business [...]

Search Basics: The Top 5 Local Search Ranking Factors from the 2023 Study

Sometimes we get too far down our own silo in our industries to remember to address some of the basics. I will have a discussion with a client or prospect that will ask a question that reminds me once again that they don't dig into the weeds of this stuff every day.  Whitespark just came [...]

What are SEO and PPC with a little help from Bard

I recently was given early access to Bard and wanted to play around a bit. I had just had a prospect ask me this question yesterday morning, so I thought I would see what Bard had to say about it, and then tweak a bit with my own thoughts.  Sometimes this type of thing can [...]

Important for Small Businesses to Read the Right Data, Especially with Recent Google Changes

With some of the changes that have happened from Google in recent months, I want to help make sure we all keep our eyes on the right prize. I've written many times about measuring the right things to make the right decisions. With recent Google algorithm updates, small and locally focused businesses may see shocking [...]

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