This post is updated, but holding true to much in SEO, the main idea holds true over the years, while the details change a little over time. This post was originally posted in August 2018, but updated in 2021. I have had a number of people recently tell me about frustrations with SEO tools like [...]
I often say in SEO everything is relative. It can be frustrating to some, because "it depends" is a common answer in the SEO world. Factors change based on searcher intent so every search has a different competitive landscape. With the coming Core Web Vitals adjustment to the Google search algorithm in May, there will [...]
Every link tells the Google algorithm a story. It tells information about where the link is coming from and where it is going. The text around the links and on the sites on both ends have meaning. Links are an important part of the Google algorithm puzzle, and actually a big part of how they [...]
We have arrived in Asbury Park! You Can Be Found has moved our offices to Asbury Park, but continue to serve all of New Jersey, the United States, and the world. A move in the middle of a pandemic can be a bit stressful, but we have pulled it off. We actually sit right on [...]
John Mueller has been sharing a lot of information in recent weeks that sets the SEO world abuzz. From quotes on duplicate content to pointing out that Google ranks pages and not websites. The latter news taken too casually may have someone believing that the content you build on your website has no bearing on [...]
One common issue I see when looking at small business Google Ads campaigns is putting all of your keywords in one ad group. The more advanced PPC experts will always create ad groups for every search concept, as this gives you the opportunity to sculpt your message to specific keywords. You can create specific ad [...]
On the heels of John Mueller from Google making a statement about duplicate content not being a negative ranking factor this week, I wanted to just simplify and clarify for small business owners. I have run into this issue over and over again throughout the years with small and local businesses. The most common use [...]
The pandemic in 2020 brought a lot of changes to the world. Industries often had to turn on a dime and consumers adopted new buying patterns. As we hopefully come to an end to the pandemic in 2021, some of the changed consumer habits that were adopted in 202o are likely to stick. In particular, [...]
This is an update of a post from early 2020. Most of the themes still hold true, as is the case for many of the fundamentals of SEO. Rather than reinvent the wheel, we tweaked and updated for 2021. This was part two of a little series to help small business owners focus on the [...]
Local SEO is necessary for both online and offline businesses. Today there is a lot of competition, even for traditional brick and mortar firms, and people have become used to researching everything on Google. Whether you need an electrician, a plumber or an interior designer, the easiest thing you can do is to search for [...]
