Small Business SEO Content: Create a Page for Everything Your Customers Search For

One of the questions I hear most often in my discussions with business owners is "what do I write about?" The first and foremost thing you should focus on is having a good page of content for every service you offer and you want to show up for. Though there has been a lot of [...]

Great Allegheny Passage SEO- You Can Be Found Anywhere

This month I take you to the Great Allegheny Passage, a trail between the Pittsburgh area and Maryland. It is a beautiful biking or hiking trail that many take for long-haul camping adventures. Some who aren't quite as outdoorsy will ride or hike between towns and then stop in a local B&B or hotel.  There [...]

Content Marketing Ideas for SEO: PAA is Free Market Research

This is an update of a post I wrote in 2020. It simply keeps coming up more and more as I sit with clients and prospects lately. One of the most common questions I get from clients is "What do I write about?". SEO success relies on good, and unique content. Google's job is to [...]

SEO: The More Things Change the More They Stay the Same

I have been navigating the roads of the SEO industry successfully for over 15 years now. As an info nerd and someone that has a passion for what I do, I follow closely with the latest and greatest news in my industry.  You learn over the years that there are certain people you can trust [...]

You Can Be Found Anywhere Old Faithful: Erupting Up the Rankings

We are just making it in the nick of time this month with the You Can Be Found Anywhere.  From Yellowstone National Park and the Old Faithful geyser.  Showing you that your business can be found no matter where or what you are doing if you have a good search plan in place.  Your business [...]

Google Keeps Taking Away Control of Our Ad Spend

Google has slowly but surely snuck into our hearts and then changed the rules on us so that we lose control of how to spend our important advertising dollars. From changing the definition of "exact" a few years ago, which removed our ability to advertise for only the exact (correct definition) search queries we wanted, [...]

What is Going on with Title Tags and Google?

There has been a lot of drama around the title tag this past week in the world of Google and SEO.  What does everything mean and how should you approach it in terms of y0ur SEO strategy? What is a Title Tag? Your title tag is a meta tag for any page of your website.  [...]

The Dangers of Broad Match Reliance in Google Ads

I know I have preached for years about small businesses being very careful with the Google Ads default keyword targeting setup which is known as "broad match". I just wanted to point out a few reasons why, as I had a client come across examples of this recently. Here are a couple of things that [...]

You Can Be Found Anywhere: White Mountains Wilderness & Search Marketing

I am back with another You Can Be Found Anywhere. This one is from a recent trip to the White Mountains. We were in the Maine portion of the beautiful White Mountains but found our way to some pretty remote spots of the wilderness. Always in search of waterfalls, natural water slides, and swimming holes, [...]

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