I have been a bit behind in providing new You Can Be Found Anywhere videos. The frantic pace of the summer got us behind with some of our regular posts. Luckily, we had a few videos in the hopper. This month we share a great view of Waimea Canyon on the Hawaiian island of Kauai. [...]
Google Ads can be a very helpful and efficient way to get new business when handled properly. It is an immediate way to get out in front of people that are actively searching for what you offer. In many ways Google presents a very simplified version of their Google Ads tool that can get you [...]
Google can be a tremendous resource for small businesses. It can help you get out there and get known by people that are looking for and need your products or services. In a world where many people go to Google first when they have a problem, having a business presence there is extremely important. For [...]
This post was updated in September 2022, after the "Helpful Content" update and as we begin the September core update. Though it always seems relevant to say Google just had an update, they tend to target different things. Some may hit small business websites harder than others. In all cases, the meat and potatoes fundamentals [...]
I think this has likely been going on for years, but I have suddenly had a large number of offers to pay to receive an award as a Top Digital Marketer or Top SEO Company, etc. I bring this up to warn business owners to not look at awards as a strong signal for their [...]
I mentioned earlier in the week that the "Helpful Content Update" is coming from Google. In some ways, it has already begun. Google already has the data. It is just a matter of pushing the button and rolling it out. I have shared details on the update and the key facts from reputable industry information [...]
If you follow the world of SEO closely, you have heard there is a huge change coming to the Google algorithm. It has been called the "Helpful Content Update". Some industry experts expect it to change the face of SEO on the level of some of the biggest updates ever like "Panda" eleven years ago. [...]
I have been doing a lot of digital marketing rescues for the last few years. It seems only fitting that the latest You Can Be Found Anywhere finds me at another animal rescue. We have explored Best Friends Animal Sanctuary in the past, and now we chose one a little bit closer to home. Most [...]
Be careful out there. For years I have saved several people per year who had "help" from Google with setting up their Google Adwords (now referred to as Google Ads) campaigns. There was a time when I was warning people about fake people calling and tricking business owners into letting them "help" them with Google [...]
I may be a little too close to the review world, but each time I hear a radio ad come on that talks about how many five-star reviews they have, it makes me cringe. For one thing, there is no mention of how many 1-star reviews they have or even 2 stars. There is no [...]
