Our latest episode of You Can Be Found Anywhere finds me on a beautiful day in an Indiana County, PA neighborhood. The beautiful Buttermilk Falls is located on land once owned by Fred Rogers (Mr. Rogers) grandfather. He spent a lot of time here as a child, helping form his loving view of the world. [...]
If you follow the SEO industry on Twitter, the past six months or so have seen a lot more bickering and arguing than I have seen in the 15 years prior. Granted, there was no Twitter when I got started, and I know SEO is just a part of the greater world, so it was [...]
Very excited to announce that I was recently elected to the board of directors for the Better Business Bureau representing New Jersey. You Can Be Found has been an accredited and A+ business in the BBB for over ten years, and I always viewed it as an important stamp of approval for my business. Ethics [...]
Updated Post: Google recently delayed the rollout of the Core Web Vitals update to mid-June. However, the below still rings true. I often say in SEO everything is relative. It can be frustrating to some, because "it depends" is a common answer in the SEO world. Factors change based on searcher intent so every search [...]
SEO seems daunting and complicated to many small business owners. They get conflicting information from different sources and aren't sure who to believe. I often run into prospects that have recently been told some secret technique or strategy that is either outdated or unethical. Or sometimes people just totally miss very important factors in the [...]
I often tell SEO and PPC clients that they have to remember that every page on their website is a landing page and to always think of the user experience. You need to make the user feel comfortable with what you do and your business process. It is also important to remember that your Google [...]
Landing Page Optimization (LPO) or Conversion Rate Optimization (CRO) often go hand in hand. LPO is more specifically dealing with the effectiveness of the page visitors visit on your site and how that can help convert them to buyers. CRO is more about the entire user experience from initially becoming aware of you via search [...]
The latest You Can Be Found Anywhere is from the eastern end of the Sideling Hill Tunnel on the abandoned portion of the Pennsylvania Turnpike. If you have the time while in the beautiful mountains of Central Pennsylvania, it is a very unique experience to come and check out the abandoned tunnels. There is a [...]
This is a quick post because it has come up a few times in the past week talking with business owners and even the example image letter I recently got after making a purchase. Please don't risk getting yourself in trouble by offering prizes or rewards for 5-star reviews. Both Google and Amazon have strong [...]
Content is King in the world of SEO and sometimes it helps to get your content out there early and get positioning before your competitors in the small business world. One of the questions I hear most often is "what do I write about?". It seems simple, but once you start to focus I find [...]
