If you are a small business owner trying to rank in your space, you may not spend much time thinking about what Google thinks of you. It is becoming increasingly important, however, as Google adjusts its algorithm more and more towards E-A-T or Expertise, Authoritativeness, and Trust. The author that is providing your information on [...]
AI has become a hot topic all over the world. The Economist recently had an interesting read on AI, and a Google engineer recently made news by saying that a chatbot was sentient, making many think of bad sci-fi horror movies. In the midst of all the noise, there is value in AI though for [...]
One thing that becomes more and more clear to me as the years go by in the SEO industry, is that small business SEO is its own animal. In fact, many companies that call themselves small business SEO companies really are not. Many of the big agency tools that just track websites will cost the [...]
I have seen a lot of ads lately for services that talk about focusing only on the Google Business Profile for small business success. I wanted to chime in on how this can be misleading for a few reasons and to generally avoid these services and focus on what truly brings you local search success. [...]
Sometimes in the world of SEO we get a little too black and white in a world with a lot of grays. Google themselves tells us that the number one ranking factor is user experience (UX), which probably includes hundreds of what we all consider individual ranking factors, which opens up to a lot of [...]
Our latest edition of You Can Be Found Anywhere has me joining you from the Napali Coast in Kauai, Hawaii. As always, this is to remind you that with good digital marketing and SEO, you can be found by your potential customers at any time and from any place. That perfect moment when your customer [...]
I may be a little too close to the review world, but each time I hear a radio ad come on that talks about how many five-star reviews they have, it makes me cringe. For one thing, there is no mention of how many 1-star reviews they have or even 2 stars. There is no [...]
I recently had the amazing opportunity to see one of my bucket list waterfalls in the Columbia River Gorge in Oregon. Multnomah Falls is a large and picturesque waterfall that can actually be viewed pretty easily from just off the main highway that drives through the gorge. I was fortunate enough to pop in early [...]
Today a friend relayed to me a clickbait experience they had and asked me what the point of this was from an SEO perspective. The answer is kind of nuanced and kind of difficult. As Google gets better and better at indexing and understanding content, I'm hopeful they are better at weeding out clickbait stories, [...]
This comes up probably more than it should I have been doing some more work on Google Ads campaigns for larger corporate entities with large ad budgets, and sometimes even they make the same mistakes that I talk about regularly with small business owners. Lead with what your solution is. What problem are you solving? [...]
