Though there are a lot of scammers out there in the SEO world, there are also a lot of solid good SEO professionals trying to help their clients out. I often run in to hard working business owners that unfortunately fall for the generic SEO plans that don’t really do anything but lay a base layer, and certainly don’t set them apart from their competitors, leaving them with a bad taste in their mouth.
Often SEO is sold like there is a button you push and all of the sudden you are at the top of search. If only it were that easy, I could just sell those buttons. Unfortunately, though SEO has a tremendous ROI, and when done properly, can add unbelievable value to your business, it can’t be done with pre-packaged generic plans that are just done for everyone. This only works in a market with no competition, and that is becoming increasingly rare.
I often run in to people who have been pitched by a company that they will “SEO your site” and you will show up in search. This is the worst offender. At least some recognize that it is a long term process of building relationships, that include links, and strength to your website. Unfortunately even some of these just pitch a package where they submit you in to some directories and then send out a press release and you are done.
If you have the same links and placements as everyone else, you certainly can’t pass them in the search rankings. Building site strength involves building unique and relevant online relationships for your business based on your geography and industry. A good SEO works hard on getting you those relationships the others don’t have. The good ones get you all those basic directories too and will even help you with press releases, but that is just the start. We also know which directories actually help you and avoid the ones that get you in to trouble. The same with press release sites and other potential relationships.
If you are shopping for SEO services, make sure you get a specific plan that addresses your unique business, and not some out of the box generic plan that doesn’t have any thought put in to it but just pushes a button to get you the basic links that were a little helpful a year or two ago, when the canned SEO plan was put together.