Jeremy

About Jeremy Skillings

Jeremy Skillings has been helping small and mid-sized businesses with search engine marketing since 2006 through his company, The SEO Helpdesk and You Can Be Found. Jeremy has worked with businesses of all types from eCommerce to professional, medical, and service businesses. Jeremy is a published author, a member of the board of directors for the Better Business Bureau of New Jersey, and a regular attendee and former speaker at SMX Advanced, one of the premier search marketing conferences. He regularly attends the leading conferences in the industry to stay on the cutting edge of the latest tactics and trends to help his clients. He has also spoken for the New York City Department of small business Services and more locally for the MODC and SCORE. His company is an A+ BBB and averages over 4.9 stars in Google reviews.  Jeremy Skillings grew up in Wyalusing, PA, and then went on to attend Carnegie Mellon University in Pittsburgh for a business degree. After several years of seasoning in the corporate world including developing a global reporting system for the leading HR consulting firm in the world, he went on to start his own business with the intent of helping small businesses compete. Jeremy specializes in SEO, Google Ads, local search, and all other aspects of digital marketing, including Google Analytics and display advertising. He has a passion for helping the little guy compete with the larger corporations by competing with more intelligence and flexibility.

Discussing “Openness” as a Local SEO Ranking Factor

When Joy Hawkins revealed at an early December Local U webinar that she had seen examples since the last major Google update of opening hours having pretty drastic changes to the rankings, the industry started to buzz. Within the conversation at that webinar, some clear cases were pointed out where this could have a horrible [...]

Google Gets Keywords From Your Images

This is an update of an older post. Google's understanding of images has evolved greatly and it is definitely an important aspect of how they understand the content on your site and your Google Business Profile heading into 2024. I shared the amazing Local Search Deep Dive a few years back with Mike Blumenthal and [...]

Rumors of the Death of SEO Continue to be Greatly Exaggerated

We want to explore the evolution of SEO. Those outside the industry or in competitive industries like to regularly say that SEO is dead to get business owners to move budgets away. As long as people are using search engines to find products and services, SEO will be very important. The tactics may evolve and [...]

Unlocking SEO Success: Navigating Google’s Navboost, Localization, and Conversions

Google indexes the web by making a copy of it and uses sophisticated algorithms and machine learning models such as Navboost, RankEmbed, MUM, and DeepRank to rank documents. Navboost, a deep learning system, plays a pivotal role in Google's ranking mechanism, influencing the visibility of websites in search results. While the introduction of Navboost might [...]

Should You Trust Google AI in Your Google Ads?

Google AI Ads. You might have gotten to this post because you’re searching for guidance on the latest AI offerings from Google Ads. The world of digital marketing is increasingly embracing artificial intelligence (AI) , and Google Ads is no exception. However, with this shift comes a crucial question for marketers and businesses alike: should [...]

SEO Volatility: Essential Best Practices that Always Work to Boost Visibility

The Importance of SEO Best Practices This is an updated and more detailed version of a post I wrote several years ago, which underlines the idea that the more things change, the more they stay the same in SEO. SEO best practices are crucial guidelines that can improve a site's organic rankings and increase website [...]

By |2023-11-21T15:12:14+00:00November 21st, 2023|Categories: Uncategorized|

Does Small Business SEO Traffic Matter?

This is a refresh of an old post because as we come to the end of 2023, it matters now more than ever.  As Google's algorithms are constantly shifting and AI and ads are taking more real estate at the top of the page, small business traffic may begin to lessen year over year, meaning [...]

Enhancing Small Business SEO and Google Ads for Online Success

Importance of Digital Marketing for Small Businesses In today's digital era, it's essential for small businesses to integrate both traditional and digital marketing strategies to reach a broader global audience. Digital marketing offers numerous advantages, including the ability to engage with prospects, target the right audience, communicate at every stage of the buying process, save [...]

Why Fresh Content is Vital for Small Business Websites

Why Fresh Content is Vital for Small Business Websites I have recently met with some small business owners with recent declines in traffic. Some hadn't added or updated content on their site in 4-5 years. Outdated or poorly designed content can significantly harm a business's reputation and perception. When potential customers or existing clients come [...]

These are the leading causes of Google Ads waste for small businesses

The Impact of Google Ads Waste on Small Businesses Google Ads has become a vital tool for small businesses in driving online visibility and acquiring customers. It offers a platform for businesses to target potential customers at the exact moment they are searching for relevant products or services. However, without proper optimization and management, Google [...]

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