About Jeremy Skillings

Jeremy Skillings has been helping small and mid sized businesses with search engine marketing since 2006 through his company, You Can Be Found. Jeremy takes pride in staying up to date on the latest Google trends and translating it into actionable and successful search plans. He is a regular attendee at SMX Advanced and LocalU Advanced and is an A+ BBB business. By successfully focusing small business budgets on the most important tactics to move the dial, Jeremy has been a tremendously helpful tool in small business success.

Small Biz SEO Wins with Specific Content Targeting

One of the key aspects of helping small businesses succeed with SEO is knowing where to focus your resources. There are literally hundreds of ranking factors to worry about. Each having different weights for different types of searches and industries.  Typically the small business owner doesn't have the time or budget to have every "i" [...]

Small Business Advertisers, Google, and Third-Party Cookies

There has been a lot of buzz around Google blocking third-party cookies and FLOC and a number of things that the typical small business owner isn't totally tuned into.  This post isn't intended to get into the weeds, but to give you the headlines, and the options to read up on the details. So I [...]

How Long Does My Small Business Content Have to Be For SEO?

This is an update of a prior post that mostly holds true today in 2021. Clients ask me all the time how long their content needs to be.  More than ever with broad core algorithm updates in June and July of this year (2021), the ranking factors and needs to rank are becoming more nuanced [...]

Ringing Rocks Park – You Can Be Found Anywhere

A few weeks back I had the opportunity to sneak out to Pennsylvania to cross a park off my list that I had heard about for years.  It was also nice that it included a great waterfall too. People climb up through the woods here with a hammer to hear the unique sounds of the [...]

Empathy Marketing the Key to SEO and Google Ads Success

Carolyn Lyden gave a great keynote address at SMX Advanced 2021 this week about empathy marketing and it really hit home with me. It was a great way to put much of what I have been preaching into one succinct phrase. Empathy marketing is all about the user and making sure you are giving them [...]

Risk Free & Algorithm Proof SEO for Small Business

This post was updated in June 2021. Though it always seems relevant to say Google just had an update, they tend to target different things. Some may hit small business websites harder than others.  In all cases, the meat and potatoes fundamentals of SEO haven't changed much in the 15+ years I have been in [...]

How to Address and Correct Big Drops in SEO Traffic

This is an update of a post from 2019 that still rings true. Updated a bit for some changes since then. As tends to happen from time to time, with a few big Google algorithm updates each year, I have had a lot of business owners reach out to me trying to figure out why [...]

Keyword Evolution for Small Business: From Density, to BERT and MUM

If you want to save some time and get right to the point, make sure you are writing quality, unique content that helps your users get what they are looking for. This concept comes up so often in my blog posts and talks with clients. It seems overly simplified, but if you are running a [...]

Anchor Text for Small Business

Anchor text is another area where there can be a lot of discussions and, I believe, analysis paralysis.  In the world of SEO, we often reverse engineer to try to understand ranking factors.  We take a look at what pages are successful and then put all of the data from large samples of those successful [...]

Buttermilk/Mr. Rogers Waterfall in PA: You Can Be Found Anywhere

Our latest episode of You Can Be Found Anywhere finds me on a beautiful day in an Indiana County, PA neighborhood. The beautiful Buttermilk Falls is located on land once owned by Fred Rogers (Mr. Rogers) grandfather.  He spent a lot of time here as a child, helping form his loving view of the world. [...]

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