Jeremy

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About Jeremy Skillings

Jeremy Skillings has been helping small and mid-sized businesses with search engine marketing since 2006 through his company, The SEO Helpdesk and You Can Be Found. Jeremy has worked with businesses of all types from eCommerce to professional, medical, and service businesses. Jeremy is a published author, a member of the board of directors for the Better Business Bureau of New Jersey, and a regular attendee and former speaker at SMX Advanced, one of the premier search marketing conferences. He regularly attends the leading conferences in the industry to stay on the cutting edge of the latest tactics and trends to help his clients. He has also spoken for the New York City Department of small business Services and more locally for the MODC and SCORE. His company is an A+ BBB and averages over 4.9 stars in Google reviews.  Jeremy Skillings grew up in Wyalusing, PA, and then went on to attend Carnegie Mellon University in Pittsburgh for a business degree. After several years of seasoning in the corporate world including developing a global reporting system for the leading HR consulting firm in the world, he went on to start his own business with the intent of helping small businesses compete. Jeremy specializes in SEO, Google Ads, local search, and all other aspects of digital marketing, including Google Analytics and display advertising. He has a passion for helping the little guy compete with the larger corporations by competing with more intelligence and flexibility.

Be Wary of Automatic AI Updates to Your Google Ads Accounts

Google Ads can be a very helpful and efficient way to get new business when handled properly. It is an immediate way to get out in front of people that are actively searching for what you offer. In many ways Google presents a very simplified version of their Google Ads tool that can get you [...]

How Do I Increase My Visibility on Google? Small Business Help

Google can be a tremendous resource for small businesses. It can help you get out there and get known by people that are looking for and need your products or services. In a world where many people go to Google first when they have a problem, having a business presence there is extremely important.  For [...]

Risk Free & Algorithm Proof SEO for Small Business

This post was updated in September 2022, after the "Helpful Content" update and as we begin the September core update. Though it always seems relevant to say Google just had an update, they tend to target different things. Some may hit small business websites harder than others.  In all cases, the meat and potatoes fundamentals [...]

Beware of Fake Awards Online

I think this has likely been going on for years, but I have suddenly had a large number of offers to pay to receive an award as a Top Digital Marketer or Top SEO Company, etc.  I bring this up to warn business owners to not look at awards as a strong signal for their [...]

By |2022-09-13T19:50:10+00:00September 13th, 2022|Categories: Digital Marketing Consulting, SEO, SEO Consulting, Small Business SEO|

How to do Free Content Pruning after Google Helpful Content Update

I mentioned earlier in the week that the "Helpful Content Update" is coming from Google. In some ways, it has already begun. Google already has the data. It is just a matter of pushing the button and rolling it out.  I have shared details on the update and the key facts from reputable industry information [...]

What is Helpful Content for Small Business SEO?

If you follow the world of SEO closely, you have heard there is a huge change coming to the Google algorithm. It has been called the "Helpful Content Update".  Some industry experts expect it to change the face of SEO on the level of some of the biggest updates ever like "Panda" eleven years ago. [...]

Funny Farm Animal Rescue – Digital Marketing & SEO Rescue with You Can Be Found

I have been doing a lot of digital marketing rescues for the last few years. It seems only fitting that the latest You Can Be Found Anywhere finds me at another animal rescue. We have explored Best Friends Animal Sanctuary in the past, and now we chose one a little bit closer to home. Most [...]

Latest Google Ads Scams May Be Google Themselves

Be careful out there.  For years I have saved several people per year who had "help" from Google with setting up their Google Adwords (now referred to as Google Ads) campaigns.  There was a time when I was warning people about fake people calling and tricking business owners into letting them "help" them with Google [...]

Examining Five-Star Reviews: Website and SEO Success

I may be a little too close to the review world, but each time I hear a radio ad come on that talks about how many five-star reviews they have, it makes me cringe.  For one thing, there is no mention of how many 1-star reviews they have or even 2 stars.  There is no [...]

You Should Definitely Be Using Audiences in Your Small Biz Google Ads Campaign

Are you using audiences in your Google Ads campaigns?  It isn't hard to do and can make a big difference in campaign performance.  For the most part, I always say measure everything you can to help make better decisions.  Google Ads allows you to set up Audience observations with a pretty simple search and a [...]

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