Jeremy

About Jeremy Skillings

Jeremy Skillings has been helping small and mid-sized businesses with search engine marketing since 2006 through his company, The SEO Helpdesk and You Can Be Found. Jeremy has worked with businesses of all types from eCommerce to professional, medical, and service businesses. Jeremy is a published author, a member of the board of directors for the Better Business Bureau of New Jersey, and a regular attendee and former speaker at SMX Advanced, one of the premier search marketing conferences. He regularly attends the leading conferences in the industry to stay on the cutting edge of the latest tactics and trends to help his clients. He has also spoken for the New York City Department of small business Services and more locally for the MODC and SCORE. His company is an A+ BBB and averages over 4.9 stars in Google reviews.  Jeremy Skillings grew up in Wyalusing, PA, and then went on to attend Carnegie Mellon University in Pittsburgh for a business degree. After several years of seasoning in the corporate world including developing a global reporting system for the leading HR consulting firm in the world, he went on to start his own business with the intent of helping small businesses compete. Jeremy specializes in SEO, Google Ads, local search, and all other aspects of digital marketing, including Google Analytics and display advertising. He has a passion for helping the little guy compete with the larger corporations by competing with more intelligence and flexibility.

SEO Strategies for Local Small Business vs. National Targeting

In today's competitive digital landscape, search engine optimization (SEO) is crucial for the success of any small business. However, local and national businesses have distinct needs and requirements when it comes to SEO strategies. Local businesses target a specific geographic area, while national businesses have a broader audience. In this blog post, we will explore [...]

Key Takeaways for Small Business Owners from the Moz Local Business Review Survey Report

In the digital age, online reviews have become crucial for small businesses, influencing consumer decisions and shaping their online reputation. To help small business owners navigate the world of online reviews effectively, Moz conducted the Local Business Review Survey Report. In this blog post, we will summarize the key findings of the report and provide [...]

When do SEO Rankings Matter? Misconceptions that Can Lead to Bad Decisions

Many think SEO is all about ranking reports. In fact, I have seen many companies that use ranking reports as their primary performance indicator.  This is a dangerous path, and in fact, though rankings are something to be aware of at a very specific level, they can be very misleading and cause some poor decisions. [...]

Google Search Becoming More TikToky – Will it Hurt Small Business?

Google search has arguably changed more in the last 18 months than in the decade prior.  It is something that keeps us search engine optimization pros on constant guard. Generally, the evolution of Google search has been to help improve the user experience and provide better results for searcher's queries.  With the recent Google I/O [...]

SEO Scam Awareness: Be a Good Consumer

Updated May 2023: Much of this is still going on and now more. A majority of this post was written in 2014. I keep updating and adding on as I see things in the market when I run into new clients and see how they have been serviced with SEO prior to coming on board. [...]

By |2023-05-03T16:12:55+00:00May 3rd, 2023|Categories: Local Search, PPC Management, SEO, SEO Scams|Tags: , , , |

Give it Away Now! SEO and Content Marketing for Your Local Business

Fresh off my attendance at the prestigious Local U Advanced conference in Dallas, I'm reminded of a marketing fundamental that I have employed for years and works like a charm, but most small business owners overlook. It is also tremendously beneficial for content marketing ideas. Along with many other quick and easy content ideas for [...]

Mock Drafts and Other Useless Clickbait Content: Why?

This is an updated version of a post from last year. Most of this still holds true, to it is very slightly edited for updated info. Today a friend relayed to me a clickbait experience they had and asked me what the point of this was from an SEO perspective.  The answer is kind of [...]

Local SEO Basic Ranking Factors Explained With Accountants

Today we are just going to look at some key local ranking factors as we spot them in the wild, by using a state-level search for a business CPA. The specific search was for "best business CPA NJ". This is a typical search someone in NJ might make when looking to find a new CPA [...]

Scratch That Niche: Google Business Profile Performance Boost from Easy Edits

For small businesses in an increasingly competitive digital marketplace, it is always great to find new and easy ways to help set you apart from your competitors.  Here's a tip that can boost Google Business Profile performance for you. Coming off of great research done by the folks at Sterly Sky, we are learning that [...]

Paterson Falls in NJ: Get the Digital Marketing Flowing Again – You Can Be Found Anywhere

The latest edition of You Can Be Found Anywhere is from what was a very cold day at Paterson Great Falls National Historic Park in Paterson, NJ. We see the frozen falls and it reminds us that sometimes your marketing seems to be frozen and not going anywhere. Unfreezing Your Digital Marketing Perhaps you had [...]

By |2023-03-31T15:22:52+00:00March 31st, 2023|Categories: Uncategorized|
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