About Jeremy Skillings

Jeremy Skillings has been helping small and mid sized businesses with search engine marketing since 2006 through his company, You Can Be Found. Jeremy takes pride in staying up to date on the latest Google trends and translating it into actionable and successful search plans. He is a regular attendee at SMX Advanced and LocalU Advanced and is an A+ BBB business. By successfully focusing small business budgets on the most important tactics to move the dial, Jeremy has been a tremendously helpful tool in small business success.

Google Keeps Taking Away Control of Our Ad Spend

Google has slowly but surely snuck into our hearts and then changed the rules on us so that we lose control of how to spend our important advertising dollars. From changing the definition of "exact" a few years ago, which removed our ability to advertise for only the exact (correct definition) search queries we wanted, [...]

What is Going on with Title Tags and Google?

There has been a lot of drama around the title tag this past week in the world of Google and SEO.  What does everything mean and how should you approach it in terms of y0ur SEO strategy? What is a Title Tag? Your title tag is a meta tag for any page of your website.  [...]

The Dangers of Broad Match Reliance in Google Ads

I know I have preached for years about small businesses being very careful with the Google Ads default keyword targeting setup which is known as "broad match". I just wanted to point out a few reasons why, as I had a client come across examples of this recently. Here are a couple of things that [...]

You Can Be Found Anywhere: White Mountains Wilderness & Search Marketing

I am back with another You Can Be Found Anywhere. This one is from a recent trip to the White Mountains. We were in the Maine portion of the beautiful White Mountains but found our way to some pretty remote spots of the wilderness. Always in search of waterfalls, natural water slides, and swimming holes, [...]

Optimization Score Dropped – Does it Matter?

In the world we live in with constant notifications for everything from new emails and texts to news updates and more, we are constantly triggered into action or worry by the latest icon that pops up on our phones.  Google adds to the digital stress with regular updates on your optimization score. I've written before [...]

Be Wary of Google My Business (GMB) Only Approaches

I have seen a number of ads out there lately for services that say that you only need to work on your GMB (Google My Business) listing for success in local search. I'm here to offer a bit of a warning that, as often is the case, these quick gimmick plans don't tell you all [...]

Small Business Alert: Google Ads Keyword Match Types Changing

I had mentioned this was coming earlier this year, but the time is upon us. Google said they were getting rid of Google Broad Modifier in late July, and that time is here. I bring this up again because you are likely to see some shifts in your data when this change officially takes place. [...]

Small Business Google Ads (PPC) Strategies to Save Money

One of the true challenges of a small business owner is to stretch our budgets and get the most out of each dollar without the benefit of the expensive automation tools that corporations have.  This is especially apparent in the world of pay-per-click advertising and Google Ads.  Corporations have the advantage of being able to [...]

Low Cost Small Business SEO Content Creation on the Fly

You know your market better than anyone. Sometimes we overthink and get stuck when it comes to content creation for our small business SEO.  I always say that you should always err on the side of just being helpful to your customers. But how do you get started, when you decide you want to show [...]

Go to Top