Jeremy

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About Jeremy Skillings

Jeremy Skillings has been helping small and mid-sized businesses with search engine marketing since 2006 through his company, The SEO Helpdesk and You Can Be Found. Jeremy has worked with businesses of all types from eCommerce to professional, medical, and service businesses. Jeremy is a published author, a member of the board of directors for the Better Business Bureau of New Jersey, and a regular attendee and former speaker at SMX Advanced, one of the premier search marketing conferences. He regularly attends the leading conferences in the industry to stay on the cutting edge of the latest tactics and trends to help his clients. He has also spoken for the New York City Department of small business Services and more locally for the MODC and SCORE. His company is an A+ BBB and averages over 4.9 stars in Google reviews.  Jeremy Skillings grew up in Wyalusing, PA, and then went on to attend Carnegie Mellon University in Pittsburgh for a business degree. After several years of seasoning in the corporate world including developing a global reporting system for the leading HR consulting firm in the world, he went on to start his own business with the intent of helping small businesses compete. Jeremy specializes in SEO, Google Ads, local search, and all other aspects of digital marketing, including Google Analytics and display advertising. He has a passion for helping the little guy compete with the larger corporations by competing with more intelligence and flexibility.

What is LPO or CRO? Converting the Visitor and UX

Landing Page Optimization (LPO) or Conversion Rate Optimization (CRO) often go hand in hand. LPO is more specifically dealing with the effectiveness of the page visitors visit on your site and how that can help convert them to buyers. CRO is more about the entire user experience from initially becoming aware of you via search [...]

GBP and Small Biz Success: Google Business Profile Gives and it Takes Away

Recent months have been a roller coaster ride in the world of Google Business Profiles.  Though we know they can be a huge piece in the success of your business, we also can find ourselves beating our heads against the wall trying to navigate the glitches and errors that can cause major changes in our [...]

When is 4.8 Greater than 5.0? The World of Fake Reviews

I wrote this post in 2018 to help people understand the many fake reviews out in the community. Research has shown that people have figured it out.  A post I wrote touched on the study showing the benefit of asking and responding to reviews. This post was written all the way back in early 2018, [...]

Information Gain and the NOW of SEO

This is a post I wrote in 2020 that has proven to be true now in 2022.  With the latest "helpful content" update from SEO combined with many people using generic AI to spin content, Information Gain has become a differentiator. Check out what I said back in 2020 and make sure you are adding [...]

Using Predictive SEO to Help Your Small Business Grow

The SEO industry often gets a bit too caught up in chasing the algorithm. Google will tell you that User Experience is the top ranking factor.  They continually tweak the algorithm with that in mind.  Google's goal is to give the searcher the best response or experience when they are using Google. The evolution of [...]

Be Wary of Google Business Profile (GMB) Only Services in 2022

I have seen a lot of ads in 2022 for services that talk about focusing only on the Google Business Profile (formerly known as GMB) for small business success.  I wanted to chime in on how this can be misleading for a few reasons and to generally avoid these services and focus on what truly [...]

Simple Secrets to Small Business SEO Success

SEO seems daunting and complicated to many small business owners. They get conflicting information from different sources and aren't sure who to believe. I often run into prospects that have recently been told some secret technique or strategy that is either outdated or unethical. Or sometimes people just totally miss very important factors in the [...]

So Excited to be Sponsoring Rocktoberfeast!

Rocktoberfeast is a really cool event put on by The Local Fix Foundation to help raise money for Move for Hunger, another great charity that took such a simple idea and made it into a national force. It is definitely worth checking out those websites and learning more about what they do. I love to [...]

By |2022-10-06T18:23:20+00:00October 6th, 2022|Categories: Charitable Giving|Tags: , , |

Waimea Canyon on Kauai: You Can Be Found at the Top of the Search Rankings

I have been a bit behind in providing new You Can Be Found Anywhere videos. The frantic pace of the summer got us behind with some of our regular posts.  Luckily, we had a few videos in the hopper.  This month we share a great view of Waimea Canyon on the Hawaiian island of Kauai. [...]

Be Wary of Automatic AI Updates to Your Google Ads Accounts

Google Ads can be a very helpful and efficient way to get new business when handled properly. It is an immediate way to get out in front of people that are actively searching for what you offer. In many ways Google presents a very simplified version of their Google Ads tool that can get you [...]

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