Back in September, I pointed out some of the sneaky ways Google has been slowly creeping in and removing more and more control from the advertiser to run their campaigns efficiently. One "Google Creep" method that was discussed and got a lot of reaction from the industry was limiting which search terms that the advertiser [...]
This month I come to you from my home town of Wyalusing, PA. It was a rough morning and I plodded through a gray storm of sleet while I climbed up to the top of the Wyalusing Rocks. It reminded me of how much small business owners can feel confused and stuck in a storm [...]
Updated January 2021: Unfortunately, it still holds true. A majority of this post was written in 2014, with some minor updates today. The sad thing is that many of the scams that existed back then still fool small business owners today. The hopes of instant success at a cheap initial price are often too tempting [...]
This is an update of a prior post but still holds true. This underlines the fact that the ABC's of SEO stays the same and consistent and you can succeed without getting bogged down by the details. Let us focus on the details and you focus on doing a good job. The Google algorithm gets [...]
Video Transcription (Video Below): Today I am going to do a quick and easy video to show how to edit some of the key meta tags on Squarespace and another quick and basic solution to help you with Squarespace websites. I know a lot of small businesses start out with some of the tools like [...]
After a long and unique year, the holiday season has arrived and we simply wish everyone out there a very safe and happy holiday season. Though this year will be different than the rest, the light is at the end of the tunnel. Please just be good to one another and appreciate all the positive [...]
One thing that becomes more and more clear to me as the years go by in the SEO industry, is that small business SEO is its own animal. In fact, many companies that bill themselves as small business SEO companies really are not. Many of the big agency tools that just track websites will cost [...]
In the latest You Can Be Found Anywhere we look back to the fall and a beautiful climb up a mountain in Jim Thorpe PA, for a beautiful payoff. You Can Be Found has been successfully helping small businesses compete against the big guys for nearly 15 years. We specialize in knowing the ins and [...]
Google will tell you that User Experience (often seen as UX) is the most important ranking factor. This basically means that they have the user in mind for all of their algorithm tweaks, but is also quite vague and encompasses everything. UX includes good content, fast loading pages, easy to navigate websites, and trusted sources. [...]
There is SEO and then there is small business SEO. Often lost in the headlines of optimal conditions for highly competitive websites competing at the highest end of Google searches is that when it filters down to small business local or niche sites, often the competitive landscape significantly shifts what the priorities are. This is [...]
