I'm often brought in to look at a Google Ads account and see if I can fix it or make tweaks to improve performance. Over the years I have helped accounts ranging from hyperlocal electricians or cleaning companies to national and even global high volume eCommerce and news organizations. One of the most common issues [...]
Everybody is re-branding these days. Facebook decided to go "Meta" the other day and now Google is doing it with their local business tool. It doesn't seem that long ago when they abandoned Google plus and moved to Google My Business, though I guess it has been several years. For some reason, these companies love [...]
The end of October has been a fountain of information around reviews data and Google My Business information. We have had three major studies come out in the past 10 days or so around the different aspects of Google My Business or reviews in general. I wanted to touch quickly on this data before pointing [...]
On the heels of a recent Semrush study on the importance of reviews for local rankings, I wanted to update this post on local ranking factors. It is now more important than ever to bake reviews into your process. I recommend digging into the study but it shows that the median top-ranking business had 16% [...]
One of the questions I hear most often in my discussions with business owners is "what do I write about?" The first and foremost thing you should focus on is having a good page of content for every service you offer and you want to show up for. Though there has been a lot of [...]
This month I take you to the Great Allegheny Passage, a trail between the Pittsburgh area and Maryland. It is a beautiful biking or hiking trail that many take for long-haul camping adventures. Some who aren't quite as outdoorsy will ride or hike between towns and then stop in a local B&B or hotel. There [...]
This is an update of a post I wrote in 2020. It simply keeps coming up more and more as I sit with clients and prospects lately. One of the most common questions I get from clients is "What do I write about?". SEO success relies on good, and unique content. Google's job is to [...]
I have been navigating the roads of the SEO industry successfully for over 15 years now. As an info nerd and someone that has a passion for what I do, I follow closely with the latest and greatest news in my industry. You learn over the years that there are certain people you can trust [...]
We are just making it in the nick of time this month with the You Can Be Found Anywhere. From Yellowstone National Park and the Old Faithful geyser. Showing you that your business can be found no matter where or what you are doing if you have a good search plan in place. Your business [...]
It is hard to believe it has been twenty years. When you are young you hear older people talk about how fast time goes by, it doesn't really hit home. It is often big moments that force us to look back or look forward and contemplate the meaning of time and the journeys we have [...]
