Proud to be involved again with Asbury Park Porchfest. As porchfests have been taking the country by storm in recent years, my first experience with fun local event concept came before I moved over to Asbury Park. I happened across it one day years ago on a visit to town and asked about it. I [...]
In the fast-paced world of digital marketing, search engine optimization (SEO) is often touted as a crucial strategy for businesses to thrive online. However, the reality is that not every small business needs to invest heavily in SEO to succeed. Today, we'll explore why certain small businesses might not need to prioritize SEO in their [...]
In the ever-evolving landscape of digital marketing, staying ahead of the curve is not just a choice – it's a necessity. Small businesses striving to make their mark in the online world need to embrace every tool at their disposal to rise above the competition. And in the realm of Search Engine Optimization (SEO), the [...]
First of all, as with many SEO messages, there is nuance here. It is ok to use AI tools to assist in creating content, but you can't expect results if you rely totally on them. It may not be fair, but as we move forward in the world of AI, Google and Bing are essentially [...]
In the ever-evolving landscape of digital marketing, one thing remains constant: change. As we look ahead, it's becoming increasingly evident that the realm of SEO is on the brink of a new era – one where the optimization efforts aren't just for search engines as we know them, but for the sophisticated AI-driven systems that [...]
In the fast-paced realm of SEO, staying ahead of the curve is essential. One strategy that has gained traction in recent years is content pruning. Contrary to popular belief, content pruning isn't just about the age of your content. It's about ensuring the usefulness and relevance of your digital assets. In this article, we'll delve [...]
For digital marketers, using Google Analytics 4 (GA4) has been a learning process. n this article, we reveal the difficulties they faced during the switch from its predecessor, Universal Analytics, and how they tackled them. From changing how they measure things to understanding complicated data, GA4 required marketers to be flexible and quick to adapt. [...]
In today's digital landscape, small businesses need to leverage the power of digital marketing to thrive and stay competitive. This blog post delves into the importance of digital marketing for small businesses, with a particular focus on the return on investment (ROI) of tactics like search engine optimization (SEO). We'll explore why measuring success is [...]
In the competitive landscape of the online world, small businesses need every advantage they can get to thrive and succeed. Achieving high search engine rankings is a vital aspect of this success, as it directly impacts visibility, organic traffic, and overall business growth. But which specific SEO tactics truly move the needle and help small [...]
Small business owners are often bombarded with sales pitches promising instant SEO success and skyrocketing rankings. Many of us get emails or LinkedIn messages almost every day telling us how our site has promise but is doing everything wrong. They tell you they can fix everything and make you millions. However, it's crucial to approach [...]
