Jeremy

About Jeremy Skillings

Jeremy Skillings has been helping small and mid-sized businesses with search engine marketing since 2006 through his company, The SEO Helpdesk and You Can Be Found. Jeremy has worked with businesses of all types from eCommerce to professional, medical, and service businesses. Jeremy is a published author, a member of the board of directors for the Better Business Bureau of New Jersey, and a regular attendee and former speaker at SMX Advanced, one of the premier search marketing conferences. He regularly attends the leading conferences in the industry to stay on the cutting edge of the latest tactics and trends to help his clients. He has also spoken for the New York City Department of small business Services and more locally for the MODC and SCORE. His company is an A+ BBB and averages over 4.9 stars in Google reviews.  Jeremy Skillings grew up in Wyalusing, PA, and then went on to attend Carnegie Mellon University in Pittsburgh for a business degree. After several years of seasoning in the corporate world including developing a global reporting system for the leading HR consulting firm in the world, he went on to start his own business with the intent of helping small businesses compete. Jeremy specializes in SEO, Google Ads, local search, and all other aspects of digital marketing, including Google Analytics and display advertising. He has a passion for helping the little guy compete with the larger corporations by competing with more intelligence and flexibility.

Proud to Help Sponsor and Be Found at Asbury Park Porchfest

Proud to be involved again with Asbury Park Porchfest. As porchfests have been taking the country by storm in recent years, my first experience with fun local event concept came before I moved over to Asbury Park.  I happened across it one day years ago on a visit to town and asked about it.  I [...]

Why Some Small Businesses Might Not Need SEO

In the fast-paced world of digital marketing, search engine optimization (SEO) is often touted as a crucial strategy for businesses to thrive online. However, the reality is that not every small business needs to invest heavily in SEO to succeed. Today, we'll explore why certain small businesses might not need to prioritize SEO in their [...]

Content Blocks: Elevating Your Small Biz SEO Strategy

In the ever-evolving landscape of digital marketing, staying ahead of the curve is not just a choice – it's a necessity. Small businesses striving to make their mark in the online world need to embrace every tool at their disposal to rise above the competition. And in the realm of Search Engine Optimization (SEO), the [...]

Why Your Small Business Shouldn’t Solely Rely On AI Content to Succeed at SEO

First of all, as with many SEO messages, there is nuance here.  It is ok to use AI tools to assist in creating content, but you can't expect results if you rely totally on them.  It may not be fair, but as we move forward in the world of AI, Google and Bing are essentially [...]

Will SEO Change to AI Optimization?

In the ever-evolving landscape of digital marketing, one thing remains constant: change. As we look ahead, it's becoming increasingly evident that the realm of SEO is on the brink of a new era – one where the optimization efforts aren't just for search engines as we know them, but for the sophisticated AI-driven systems that [...]

Content Pruning the Right Way Takes a Little Effort

In the fast-paced realm of SEO, staying ahead of the curve is essential. One strategy that has gained traction in recent years is content pruning. Contrary to popular belief, content pruning isn't just about the age of your content. It's about ensuring the usefulness and relevance of your digital assets. In this article, we'll delve [...]

How To Adapt To Google Analytics 4 (GA4) -14 Digital Marketers Share Their Tips

For digital marketers, using Google Analytics 4 (GA4) has been a learning process.  n this article, we reveal the difficulties they faced during the switch from its predecessor, Universal Analytics, and how they tackled them.  From changing how they measure things to understanding complicated data, GA4 required marketers to be flexible and quick to adapt. [...]

Why Digital Marketing for Small Businesses? Maximizing ROI

In today's digital landscape, small businesses need to leverage the power of digital marketing to thrive and stay competitive. This blog post delves into the importance of digital marketing for small businesses, with a particular focus on the return on investment (ROI) of tactics like search engine optimization (SEO). We'll explore why measuring success is [...]

The Top 6 SEO Tactics That Move the Needle for Small Business Websites

In the competitive landscape of the online world, small businesses need every advantage they can get to thrive and succeed. Achieving high search engine rankings is a vital aspect of this success, as it directly impacts visibility, organic traffic, and overall business growth. But which specific SEO tactics truly move the needle and help small [...]

Unmasking Misleading SEO Sales Tactics: Protecting Small Business Owners

Small business owners are often bombarded with sales pitches promising instant SEO success and skyrocketing rankings. Many of us get emails or LinkedIn messages almost every day telling us how our site has promise but is doing everything wrong. They tell you they can fix everything and make you millions. However, it's crucial to approach [...]

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