If you follow my blog and newsletters, you definitely have heard me warn against the dangers of letting Google run your Google Ads campaigns. Performance Max campaigns are another example of a "black box" type ad spend where Google takes your ad dollars and spends them in a way that you have less and less [...]
This is an update of a post I wrote in 2020. It simply keeps coming up more and more as I sit with clients and prospects lately. One of the most common questions I get from clients is "What do I write about?". SEO success relies on good, and unique content. Google's job is to [...]
Our latest You Can Be Found Anywhere takes place on the top of the steps at the Philadelphia Museum of Art. I was lucky enough to pop over and make the famous climb during a break at the Search Love 2022 conference this month in Philly. Climbing to the top of Your Local Rankings Rocky [...]
If you are a small business owner trying to rank in your space, you may not spend much time thinking about what Google thinks of you. It is becoming increasingly important, however, as Google adjusts its algorithm more and more towards E-A-T or Expertise, Authoritativeness, and Trust. The author that is providing your information on [...]
AI has become a hot topic all over the world. The Economist recently had an interesting read on AI, and a Google engineer recently made news by saying that a chatbot was sentient, making many think of bad sci-fi horror movies. In the midst of all the noise, there is value in AI though for [...]
One thing that becomes more and more clear to me as the years go by in the SEO industry, is that small business SEO is its own animal. In fact, many companies that call themselves small business SEO companies really are not. Many of the big agency tools that just track websites will cost the [...]
I have seen a lot of ads lately for services that talk about focusing only on the Google Business Profile for small business success. I wanted to chime in on how this can be misleading for a few reasons and to generally avoid these services and focus on what truly brings you local search success. [...]
Sometimes in the world of SEO we get a little too black and white in a world with a lot of grays. Google themselves tells us that the number one ranking factor is user experience (UX), which probably includes hundreds of what we all consider individual ranking factors, which opens up to a lot of [...]
Our latest edition of You Can Be Found Anywhere has me joining you from the Napali Coast in Kauai, Hawaii. As always, this is to remind you that with good digital marketing and SEO, you can be found by your potential customers at any time and from any place. That perfect moment when your customer [...]
I may be a little too close to the review world, but each time I hear a radio ad come on that talks about how many five-star reviews they have, it makes me cringe. For one thing, there is no mention of how many 1-star reviews they have or even 2 stars. There is no [...]
