Sometimes in the world of SEO we get a little too black and white in a world with a lot of grays. Google themselves tells us that the number one ranking factor is user experience (UX), which probably includes hundreds of what we all consider individual ranking factors, which opens up to a lot of [...]
Our latest edition of You Can Be Found Anywhere has me joining you from the Napali Coast in Kauai, Hawaii. As always, this is to remind you that with good digital marketing and SEO, you can be found by your potential customers at any time and from any place. That perfect moment when your customer [...]
I may be a little too close to the review world, but each time I hear a radio ad come on that talks about how many five-star reviews they have, it makes me cringe. For one thing, there is no mention of how many 1-star reviews they have or even 2 stars. There is no [...]
I recently had the amazing opportunity to see one of my bucket list waterfalls in the Columbia River Gorge in Oregon. Multnomah Falls is a large and picturesque waterfall that can actually be viewed pretty easily from just off the main highway that drives through the gorge. I was fortunate enough to pop in early [...]
Today a friend relayed to me a clickbait experience they had and asked me what the point of this was from an SEO perspective. The answer is kind of nuanced and kind of difficult. As Google gets better and better at indexing and understanding content, I'm hopeful they are better at weeding out clickbait stories, [...]
This comes up probably more than it should I have been doing some more work on Google Ads campaigns for larger corporate entities with large ad budgets, and sometimes even they make the same mistakes that I talk about regularly with small business owners. Lead with what your solution is. What problem are you solving? [...]
There is no easy answer when it comes to whether or not Google Ads are worth it for Shopify businesses. It ultimately depends on a number of factors, including your goals, your target audience, your budget, and more. For the most part, if you know what you are doing, you can scale up an ad [...]
I often get calls to help both clients and prospects deal with digital marketing emergencies that pop up. Businesses often run into digital marketing roadblocks, and they aren't sure how to navigate through them. Many small businesses will suddenly see calls or leads drop off dramatically and aren't sure where to turn. In some cases, [...]
Will Smith set the country on fire last night with his actions at the Oscars. Without getting into the psychology of whether Will Smith is ok or the morality of what he did, let us all acknowledge it made everyone start Googling Will Smith this morning. It is a good example of how Google has [...]
I get this question all of the time. What is the monthly cost to run Google Ads? As with many questions in the world of digital marketing, the answer is, "it depends". The absolutely simplest answer is as much as you want to spend. So How Does Google Ads Work? Google Ads itself is a [...]
