There is no easy answer when it comes to whether or not Google Ads are worth it for Shopify businesses. It ultimately depends on a number of factors, including your goals, your target audience, your budget, and more. For the most part, if you know what you are doing, you can scale up an ad campaign that continues to make you money, but you have to keep track of progress and make adjustments on the fly. Understanding how to manage your Google Ads campaign is important to your success. Google Ads is not a tool you can just turn on and expect great results.
That being said, Google Ads can be a great way to reach new customers and grow your business. There are a number of options that Google Ads provides for targeting your potential customers. You can target people by their location, interests, demographics, and even past behavior. Google Ads also allows you to create different types of ads that can be targeted to specific audiences.
Focusing on ROI with Google Ads
You can connect your Shopify directly to Google Ads, which allows sales data to come through and show which keywords, ads, landing pages, and more are most effective for your bottom line. Make key decisions on what to adjust, expand, or pause based on your key metrics like Return On Ad Spend or CPA. You will find over time your account and campaigns get more and more specific as you learn what works and what doesn’t work as well. You can then put your advertising dollars toward the things that convert the way you want them to.
Google Ads Types
Google Ads also allows for a lot of flexibility in how you want to show your ads. You can choose to show your ad on the search network, which are the text ads that show up when people go to Google and search for things related to what you sell. This is often the most straightforward approach.
You can also choose to show your ads on the Display Network. Display ads are not directly responding to users’ search queries, but they can be a great way to get your brand out there to the right audiences and tend to cost much less per click than search ads. It is often helpful to combine the two strategies.
If you are selling physical goods, Google Shopping can be a great way to get your products in front of potential customers. Google Shopping ads are visual, and show up when people search for specific product types on Google. They can be a great way to increase visibility for your products.
Depending on your product, it can often be helpful to show it off with Youtube ads as well. Youtube ads can be very cost-effective and are often less competitive than Google Search ads. You can target potential customers based on their interests, and you only pay when someone watches your ad.
When done correctly, Google Ads can be a great way to increase traffic and sales for your Shopify store. It is important to understand how the product works and how you can use the data to make more informed updates and changes to your account.
Are Google Ads Worth it for Shopify?
The answer is yes! If you are looking for a way to increase traffic and sales, then Google Ads is worth considering. There is a market out there searching for what you are selling. Google Ads gives you access right away, as long as you make informed decisions. Google will find a way to spend all of your money quickly if you don’t know what you are doing. If you are not seeing the results you want, it is important to understand why and make changes. With a little time and effort, you can make Google Ads work for your business. Talk to a professional to learn more and get started today. We have more than doubled client ROAS by understanding the tool and making decisions based on what is working. If you need help, give us a call to help with your Shopify store.