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Why Your Small Business Shouldn’t Solely Rely On AI Content to Succeed at SEO

First of all, as with many SEO messages, there is nuance here.  It is ok to use AI tools to assist in creating content, but you can't expect results if you rely totally on them.  It may not be fair, but as we move forward in the world of AI, Google and Bing are essentially [...]

Will SEO Change to AI Optimization?

In the ever-evolving landscape of digital marketing, one thing remains constant: change. As we look ahead, it's becoming increasingly evident that the realm of SEO is on the brink of a new era – one where the optimization efforts aren't just for search engines as we know them, but for the sophisticated AI-driven systems that [...]

Mock Drafts and Other Useless Clickbait Content: Why?

This is an updated version of a post from last year. Most of this still holds true, to it is very slightly edited for updated info. Today a friend relayed to me a clickbait experience they had and asked me what the point of this was from an SEO perspective.  The answer is kind of [...]

Local SEO Basic Ranking Factors Explained With Accountants

Today we are just going to look at some key local ranking factors as we spot them in the wild, by using a state-level search for a business CPA. The specific search was for "best business CPA NJ". This is a typical search someone in NJ might make when looking to find a new CPA [...]

Paterson Falls in NJ: Get the Digital Marketing Flowing Again – You Can Be Found Anywhere

The latest edition of You Can Be Found Anywhere is from what was a very cold day at Paterson Great Falls National Historic Park in Paterson, NJ. We see the frozen falls and it reminds us that sometimes your marketing seems to be frozen and not going anywhere. Unfreezing Your Digital Marketing Perhaps you had [...]

By |2023-03-31T15:22:52+00:00March 31st, 2023|Categories: Uncategorized|

It Isn’t Funny When AI Gets Health Content Wrong

The world has been buzzing about AI and ChatGPT in recent months. I have written quite a bit about the dangers involved from an SEO standpoint.  I work with a number of clients in the world of health, and it can be even more dangerous in those scenarios.  I attended Pubcon in Austin a few [...]

Long-Tail Keywords Still Key in 2023 for Small Business SEO Success

This is an update on a popular post from 2020.  Though the studies referenced have aged a bit, the overlying theme is still the same, if not stronger. The best route into competitiveness for a small business is to focus on these long-tail keywords with more specificity. Too often people dive into SEO expecting to [...]

Small Business SEO, People Also Ask and ChatGPT – AI SEO Content?

There has been a lot of excitement of late in the world of AI as the ChatGPT tool has been surprising people with the quality of experience it provides in chatting, or writing helpful answers to questions and queries. You can find out more about it at the link, but it is essentially a "smart" [...]

Information Gain and the NOW of SEO

This is a post I wrote in 2020 that has proven to be true now in 2022.  With the latest "helpful content" update from SEO combined with many people using generic AI to spin content, Information Gain has become a differentiator. Check out what I said back in 2020 and make sure you are adding [...]

Waimea Canyon on Kauai: You Can Be Found at the Top of the Search Rankings

I have been a bit behind in providing new You Can Be Found Anywhere videos. The frantic pace of the summer got us behind with some of our regular posts.  Luckily, we had a few videos in the hopper.  This month we share a great view of Waimea Canyon on the Hawaiian island of Kauai. [...]

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