1. Specific title tags: < 55 characters <title>Freehold NJ SEO Consultant – Monmouth County</title>
    • Use for blog posts as well. Each post is a chance to target a new search concept
    • Post about industry targets, geographic targets, specific services someone might search for
    • As your site gets stronger, your blog posts are an opportunity to use that strength to show up for specific search terms. A post about a job you did in a specific market you don’t have a page for, etc.
  2. Install Google analytics and Search Console: analytics.google.com
    • Analytics and Google Search Console will tell you where and how you get traffic and if you have any problems with your Google relationship.
    • Once you have analytics installed, you can set up Search Console via verification here:
      • https://www.google.com/webmasters/tools/
    • If you are running Adwords and Local Business listings, you should connect them all to this same account.
      • You can link your Adwords to your Analytics for better analysis
      • Information here: https://support.google.com/analytics/answer/1033961?hl=en
  3. Pay Attention to Site Speed and Mobile Friendliness (Strive for 2 second rule)
  4. Secure links from your current relationships:
    • Despite all the updates to punish bad links, good links still matter and are the key to the strength of your site.
    • Make sure your organizational memberships (chamber, industry associations, etc.), community involvement, articles about your business, have links to your site.
  5. Think about ways to bake in gaining links to your marketing process: Sponsorships, Clients, Contests, etc.
  6. Claim your listings in Google, Yelp, etc. and secure reviews:
    • Make sure you are consistent with Name, Address, and Phone number (NAP).
    • The more consistent NAP’s out there the better; changes cause a complete mess.
    • Reviews may be the links of the future.
  7. https: vs http: Google is pushing for secure sites
    • Plan on getting an SSL certificate. It matters in organic search.
    • Very important: When you get an SSL, you need to do 301 redirects from all of your pages to their https version.
  8. Build Schema into your site where appropriate
    • SEO takes time: Instant SEO results only work in very rare situations. That is likely not you!
    • Never hire a company that owns your site, domain, or phone number
      • It will not be easy to get it back.
    • SEO is about separating from the pack. Don’t do cookie cutter plans.
8 Tactics to Boost Your SEO Rankings in 2017
Article Name
8 Tactics to Boost Your SEO Rankings in 2017
Google Certified Partner and SEM Specialist
A basic, but important checklist to build in to your SEO plans for 2017. 8 important aspects of SEO that you should have on your radar.
Jeremy Skillings